Search Engine Criteria
Search Engine Optimization (SEO) is preparing websites to be listed or ranked in search engine results by complying with specific criteria determined by search engines. In short, it is a set of processes to rank higher when searching on search engines based on specific keywords. Information about some of the processes for optimization to rank higher on search engines can be obtained from the headings and explanations below.Domain Name Selection
When selecting a domain name for SEO studies, attention should be paid to factors such as backlink purchases or the most searched keywords, and the domain name should be chosen in line with these keywords. Domain name extensions that are widely used and preferred by search engines, such as com, net, org, should be chosen.Keywords
When conducting SEO studies related to the site's subject and content, keywords should be determined as targets, and these keywords should be used within the site and in backlinks obtained from external sources.Design-Programming
Site design and programming (infrastructure) should be easy to understand and fast for users (visitors) and search engines. Additionally, meta tags such as title, description, keywords, and heading tags (like h1, h2, h3) should be used hierarchically and appropriately within the site structure.Content
Original titles and original content should be created without quoting or copying. Care should be taken to use the target keywords in the content and to link to other content within the site.Backlink
Backlinks, one of the most important factors for search engines, should be obtained from similar and high-quality websites through recommendation links or sponsored articles to gain value in the eyes of search engines. 
