Search Engines' Image Recognition Feature
Just as textual titles or content are listed and ranked in search engines, visuals (images) are also listed in the same way. However, since visuals are not textual expressions, they are not read by search engines. Search engines perceive visuals (images) only as colors and do not have information about what the visuals are related to or what they are. Therefore, the visuals to be used should be used in accordance with certain criteria.
Things to Consider Regarding Site Visuals?
First of all, at least one visual (image) must be used in the content created for publication on the site or created previously. Visuals (images) related to the text title and content should be selected, and some optimizations should be performed on these images. If we list these optimizations in bullet points:
The visuals (images) to be used in the content must be related to the content. First of all, if the visuals (images) are large in size, i.e., in terms of the space they occupy, these visuals should be reduced in size using different graphics programs.
Alt and title tags should be applied to the visuals (images). That is, explanations about the image and text should be entered. For example:
Visual names should be created without using Turkish characters suitable for SEO. For example, instead of IMG1.webp, it should be seo-gorsel.webp.
Visuals (images) used in the content or related to the content should be linked to other similar content on the site through visuals. For example, like
.
The visuals (images) to be used in the design should also be subjected to size reduction, and all visuals should be processed through a single image using the CSS sprite technique. The visuals used in the content should be placed in appropriate positions at the sides of the text, above the text, or below the paragraphs.
