Facebook Continues to Improve Its Advertising in 2013
Facebook attaches great importance to advertising and constantly updates itself in this regard. Facebook has made a new decision regarding advertising development by acquiring the Atlas advertising platform, which was under Microsoft. Atlas became Microsoft's along with aQuantive in 2007. Last month, news emerged about Facebook acquiring the Atlas advertising platform. Although no exact figure has been provided, it is said that this deal was signed for a sum between 50 million and 100 million dollars.
Facebook has taken this step not to increase the effectiveness of its ads, but to become a more influential name in the advertising world. In this way, Google and Facebook are once again facing each other in the advertising world.Facebook Will Now Sell Ads on External Sites Too
With this acquisition, Facebook will also open up to the outside and will offer ads on other sites. Microsoft, from this point on, will focus on its service quality and products. 
