As the influence of social media increases exponentially in every field, search engines also reflect content shared on social media in their search results. Social media, used for brand awareness, also offers effective methods. Conducting social media activities for a newly launched site makes the site frequently visited, which in turn leads search engines to index that site more often. Additionally, social media can be used for the natural advertising of a brand through shared topics, which helps to increase organic traffic. Social media, used to reach more visitors, is employed to increase on-site traffic. From an SEO perspective, social media also means acquiring high PR value backlinks. To work on the site name in social media, social media profiles should be secured, information added to the site should be published on profiles with engaging headlines, links should be given to social media at certain intervals, and ad tracking should be done. For a website with a solid infrastructure, social media platforms serve as natural advertising spaces. With efforts made to increase traffic, the target audience can be drawn to the site and informed about the added content.
