The Keyword Factor in Search Engines
Keywords are words related to the subject and content of a site, and partially summarize the site's content. Search engines list results related to these keywords when ranking. For a site to achieve effective results in search engines or to rank high, those responsible for search engine optimization efforts must use these keywords correctly and appropriately.
In meta tags such as title, description, and keywords, utmost care should be taken to carefully use keywords that are targeted and compatible with the site, its subject, and its content. Beyond meta tags or information, keywords related to the site should also be included in the content (text or images) found on the site.Influence Google Bots with Keywords
The keywords determined in the content or texts should be emphasized using strong, italic, and underline formatting (bold, italic, underlined). Emphasized keywords attract the attention of search engine bots, gain value in search engine results, and play an important role in ranking higher.Care should be taken to use the keywords determined as targets for SEO efforts on the site in backlinks (links, promotional articles) and other work.When preparing content (texts), links should be given to this site or the texts within the site using these keywords, ensuring that other content (text or page) is also considered valuable by search engines. These keywords should also be used in the alt and title attributes of images found in the content. 
