Where Should Keywords Be Used?
The SEO work of websites first begins with choosing the most accurate keywords for that site, and choosing the right keywords on sites holds a very important place. Keywords should be necessary not only for websites but also for pages; however, the keyword targets of the homepage and sub-pages must show similarity. Another important issue is that besides the keywords determined for websites, their derivatives must also be determined. Keywords are the most important factor in increasing a site's visitors and ranking high in search engines. Keywords should be used in content ads, within articles, in SEM (Search Engine Marketing), and in SEO processes. Keywords should be words researched by everyone. 
